Digital Marketing News Today | Instagram Story Ads CHANGING

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Instagram is one of the less annoying social networks where ads aren’t exactly intrusive.

There are a bunch of different types of ads on Instagram, including things like ads on your feed and ads between stories.

Instagram is launching a new ad type that will allow users and businesses promote their stories in users feeds.
-will work similar to Facebook’s Boost option (can pay to promote stories in feeds)

These stories will show up in existing story ads and stories from people you follow. This may make it seem like you’ve started following that account and is a place of concern for the new feature.

For example, if an influencer decided to promote their Story and you don’t even follow them, their Stories showing up between the Stories from people you follow could be potentially confusing if you can’t tell if it’s a promoted Story from the get-go.

More new features are coming to Instagram stories such as:
-Shazam directly from the app to Insta stories
-Ability to share videos from IGTV on stories

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