The New Reality Facing the Advertising and Marketing Industry | Facebook Keynote | London UK, 2018
So many big companies out there are spending billions of dollars on TV commercials… even though nobody’s watching them.
But here’s the punchline for you:
Over the next few years, the biggest companies in the world will finally understand that. And then, they’ll pour their money into Facebook and Instagram instead.
That means that cost of running ads on these platforms will go from… say… $4 to $80. The “golden era” will be over.
So please understand this: If you’re not completely obsessed with Facebook and Instagram marketing, you will lose.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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